About Digital Marketing Fuel
Most people label me as an SEO strategist. Some say I'm a ‘data-driven digital marketer.’ But you can just call me Bill.
The backstory to my career is I was an engineer, product manager, sales manager then general manager of a company that was acquired by Siemens. As a result, I was assigned the position of marketing manager for a 2 billion dollar division. Being analytical I measured every marketing dollar spent for it’s ROI, and as the web became a sales and marketing tool, I became fascinated with digital analytics and Digital Marketing ROI Reporting. Digital marketing allowed me to prove the results of our campaigns month-after-month, year-over-year. Achieving this fascinated my co-workers and it defined me as a master of digital marketing (or, should I say, ROI became my master.) So I became pretty good at looking for answers in how to invest in marketing and marketing tactics, optimizing digital content, and turning over every stone to uncover customer behaviors my company was missing. Fast forward to today, I’m still 100% ROI focused, yet my core value lies in how I collect data and interpret that information to your advantage.
If you have the right data, you’ll know what to do next.
60-70% of decision-making in B2B is made before the decision-maker approaches the supplier. So we need to learn out how to reach them, teach them, and impress them. That is why you need a digital marketing strategy, formulated on research, and supports with your overall marketing strategy.
In my 20 years as a digital marketer, I’ve learned that nothing generates results better than starting with search engine optimization. When you become data-driven, suddenly, the truth is revealed. You can prioritize your next move, accurately target prospects, and transform your customers’ experiences to name a few. Best of all, it will provide you with answers that are important to your leadership, your product managers, and your marketing team.
What is your latest marketing challenge, goal or vision for your company? Let’s talk. Maybe my data-driven approach can get you to the next level.
Digital Marketing and SEO Strategy
Over 19 years of experience implementing, consulting and managing international digital marketing strategies in matrix companies to drive profits with a focus on increasing traffic and online conversions. Consultant to turn ideas and budget into outcomes. Develops campaigns for customer acquisition, search engine optimization, search engine marketing, demand generation, content marketing, and conversion optimization. Provides value to Sales & Marketing Management with online research, functional expertise, goal formulation and staying ahead of digital trends.
Recognized as a successful senior-level digital marketing professional with experience in industrial, medical, municipal, B2B and B2C markets.
20+ years of senior management experience allows me to see the larger goals beyond individual projects to focus on what’s important and the overall benefit long term.
I am on the Board of Directors for Search Engine Marketing New England (SEMNE) and was previously the Chairperson for the Search Engine Marketing Professional Organization (SEMPO) In-house committee.
I have spoken at Search Engine Strategies (SES) Conferences, DMA B2B, SilverPop’s Customer Conference, DMA B2B Interactive, and Search Marketing Expo (SMX East and West) and MarketingProfs.
Digital Marketing Strategy
Search Engine Optimization (SEO)
Paid Search Marketing (PPC)
IA Design and Usability Testing
Google Tag Manager
Google Data Studio
Google Algorithm Updates
E-A-T Audit, Improvement and Execution
Customer and Markets
I have extensive experience in helping manufacturing companies, medical product companies, municipal water treatment technology and eCommerce companies.